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About my region – Bunbury Western Australia

​​About my region is a series of individual profiles of the agricultural, forestry and fisheries industries in your region. This regional profile presents an overview of the agriculture, fisheries and forestry sectors in the Bunbury region and the recent Western Australia financial performance of the broadacre, dairy and vegetable industries.

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Regional overview

The Bunbury region of Western Australia is located in the south-west part of the state, south of Perth. The region includes the major regional centres of Bunbury, Margaret River and Manjimup and comprises the 13 local government areas of Augusta—Margaret River, Boyup Brook, Bridgetown—Greenbushes, Bunbury, Busselton, Capel, Collie, Dardanup, Donnybrook—Balingup, Harvey, Manjimup, Nannup and Waroona. The region covers a total area of around 24,800 square kilometres or 0.98 per cent of Western Australia and is home to approximately 181,100 people (ABS 2018).

Agricultural land in the Bunbury region occupies 7,105 square kilometres, or 29 per cent of the region. Areas classified as conservation and natural environments (nature conservation, protected areas and minimal use) occupy 7,596 square kilometres, or 31 per cent of the region. The most common land use by area is production forestry, which occupies 7,758 square kilometres or 31 per cent of the Bunbury region.

Broad land use in the Bunbury region
Shows a map of broad land use in the Bunbury region. It includes a legend which shows the broad land use categories— nature conservation, protected areas and minimal use; grazing native vegetation; production forestry; grazing modified pastures; plantation forestry; cropping; horticulture; intensive uses and water. This map is discussed in the above paragraph.
Source: Catchment scale land use of Australia ABARES 2017


Australian Bureau of Statistics (ABS) data from the November 2018 Labour Force Survey indicate that around 100,000 people were employed in the Bunbury region. The region accounts for 7 per cent of total employment in Western Australia and 32 per cent of all people employed in the Western Australian agriculture, forestry and fishing sector.

Health care and social assistance was the largest employment sector with 14,600 people, followed by agriculture, forestry and fishing with 13,300 people, and construction with 11,000 people. Other important employment sectors in the region were accommodation and food services; manufacturing; and education and training. The agriculture, forestry and fishing sector represented 13 per cent of the region's workforce.

Employment profile, Bunbury region, November 2018
Shows the number of people employed in the Bunbury region by industry in thousands. The figure is discussed in the previous two paragraphs.
Note: Annual average of the preceding 4 quarters.
Source: Australian Bureau of Statistics, cat. no. 6291.0, Labour Force, Australia 2018

Agricultural sector

Value of agricultural production

In 2016–17, the gross value of agricultural production in the Bunbury region was $814 million, which was 9 per cent of the total gross value of agricultural production in Western Australia ($9 billion).

The Bunbury region has a diverse agricultural sector. The most important commodities in the region based on the gross value of agricultural production were milk ($169 million), followed by vegetables ($138 million) and cattle and calves ($118 million). These commodities together contributed 52 per cent of the total value of agricultural production in the region. In 2016–17 the most important vegetables in the region based on gross value of production were potatoes ($44 million), followed by carrots ($25 million) and onions ($19 million).​

Value of agricultural production, Bunbury region, 2016​17
Shows the gross value of agricultural production in the region in millions of dollars. The figure is discussed in the previous three paragraphs.
Note: The graph shows only data published by the ABS. Some values were not published by the ABS to ensure confidentiality. The "Other commodities" category includes the total value of commodities not published as well as those with small values.
Source: Australian Bureau of Statistics, cat. no. 7503.0, Value of agricultural commodities produced, Australia 2018

Number and type of farms

ABS data indicate that in 2016–17 there were 1,562 farms in the Bunbury region with an estimated value of agricultural operations of $40,000 or more. The region contains 18 per cent of all farm businesses in Western Australia.

Number of farms, by industry classification, Bunbury region, 2016–17
Industry classificationBunbury regionWestern Australia
Number of farms% of RegionNumber of farmsContribution of region
to state total
Beef Cattle Farming (Specialised)       49831.9     1,35636.8
Grape Growing       24115.4         36066.9
Dairy Cattle Farming       19712.6         23285.1
Sheep Farming (Specialised)       18611.9         98918.8
Vegetable Growing (Outdoors)          915.8         29630.7
Horse Farming          573.7         20228.5
Other Fruit and Tree Nut Growing          543.4         11148.5
Grain-Sheep or Grain-Beef Cattle Farming          523.3     1,6923.1
Apple and Pear Growing          523.3           7965.2
Stone Fruit Growing          241.6           7731.6
Other Crop Growing nec          221.4           7330.3
Beef Cattle Feedlots (Specialised)          181.1           4935.7
Other          694.4     3,2652.1
Total agriculture    1,562 100     8,781 17.8

Note: Estimated value of agricultural operations $40,000 or more. Industries that constitute less than 1 per cent of the region's industry are not shown. nec not elsewhere classified.
Source: Australian Bureau of Statistics

Farms in the table above are classified according to the activities that generate most of their value of production. Beef cattle farms (498 farms) were the most common, accounting for 32 per cent of all farms in the Bunbury region, and 37 per cent of all beef cattle farms in Western Australia.

Estimated value of agricultural operations (EVAO) is a measure of the value of production from farms and a measure of their business size. Around 42 per cent of farms in the Bunbury region had an EVAO between $50,000 and $150,000. These farms accounted for only 8 per cent of the total value of agricultural operations in 2016–17. In comparison, 11 per cent of farms in the region had an EVAO of more than $1 million and accounted for an estimated 50 per cent of the total value of agricultural operations in the Bunbury region in 2016–17.

Distribution of farms by estimated value of agricultural operations, Bunbury region, 2016–17
Shows share of farms and share of value of agricultural operations in the Bunbury region. The figure is discussed in the previous paragraph.
Note: Only farms with an EVAO of $50,000 or more in 2016–17 are included in these data. The scope of ABS Rural Environment and Agricultural Collections changed in 2015–16 to include only agricultural businesses with an EVAO of $40,000 or greater.
Source: Australian Bureau of Statistics

Farm financial performance

Estimates of financial performance are available for all broadacre, dairy, and vegetable farms in Western Australia.

Fisheries sector

The Bunbury region straddles the West and South Coast marine areas of Western Australia. The western part of the coast line contains the important Geographe Bay area, which contributes to Western Australia's annual harvest of saucer scallops. This coastal area also serves Western Australia's western and demersal gillnet and longline fishery, which lands a range of shark species. Estuarine coastal fisheries contribute a range of finfish species including pilchard, Australian herring, black bream, cobbler, western Australian salmon, scaley mackerel, white bait, southern garfish. Crustacean species are also caught in the area, including southern rock lobster and blue swimmer crabs. A significant portion of West Australia's pilchard and greenlip and brown lip abalone catch is processed in this region. There are few aquaculture activities in the Bunbury region.

The Bunbury region has a higher participation rate than the state average for recreational fishing, only exceeded by the Pilbara and Kimberley in the 2000 National Recreational Fishing Survey (Henry and Lyle 2003). Fishing for finfish in inshore and estuarine waters is popular from both the shore and boats. The main species caught are whiting, Australian herring, tailor and silver trevally. Prawns and blue swimmer crabs are also caught by recreational fishers using nets in the local estuaries.

In 2015–16, the gross value of Western Australian fisheries production (both aquaculture and wild–catch) was $593.3 million, an increase of 4 per cent ($23.7 million) from 2014–15. Western Australia accounted for 20 per cent of the total value of Australian fisheries production in 2015–16. In value terms, the wild–catch sector accounted for around 85 per cent ($504.1 million) of the state's total production and the aquaculture sector accounted for the remaining 15 per cent ($89.2 million).

Western Australia's wild–catch sector is dominated by the production of western rock lobster, which accounted for around 78 per cent of the state's total wild–catch production in 2015–16. Other major wild–catch seafood products include prawns (9 per cent) and crabs (2 per cent). Over the past decade the real value of Western Australian wild–caught fisheries is estimated to have declined by 6 per cent. The decline in value was mostly driven by a 39 per cent decline in total production volume.

The product for which the real value of production declined most over the past decade is scallops, falling by 90 per cent to $3 million in 2014–15. This was the result of a 94 per cent reduction in the volume caught. A large proportion of rock lobster production is exported, mostly to Hong Kong. Exchange rate movements have a significant effect on the value of rock lobster exports and, in turn, production.

Prawns also account for a significant proportion of Western Australian wild–catch production, accounting for an estimated 15 per cent and 8 per cent of the total volume and value, respectively, of wild–catch production in 2014–15. The value of prawn production increased by 4 per cent to $37.3 million in 2014–15. This mostly reflects a 2 per cent increase in average unit prices.

The real value of Western Australian aquaculture has declined over the past decade by 46 per cent to $89.2 million in 2015–16. Most of the decline can be attributed to a reduction in the value of pearl oyster production.

The value of aquaculture production in 2015–16 increased by 10 per cent ($8 million) to $89.2 million. This increase was mainly the result of a $10.5 million rise (15 per cent) in the value of pearl production. Pearls are the most valuable aquaculture product in the state and contributed around 88 per cent ($78.4 million) of aquaculture production value in 2015–16. The edible seafood component of Western Australia's aquaculture sector accounted for 12 per cent ($10.8 million) of total aquaculture production value in 2015–16.

In 2015–16, Western Australia's seafood product exports were valued at $504.9 million, representing a 4 per cent increase in value compared with 2014–15. The main export seafood product is western rock lobster, which accounted for 90 per cent of the state's exports of seafood in 2015–16. Other major export seafood products include prawns (5 per cent) and abalone (3 per cent). Vietnam and Hong Kong are the major destinations for Western Australia fisheries exports, accounting for 72 per cent and 13 per cent of the total value of exports in 2015–16, respectively. Other major export destinations include Japan (5 per cent) and United States (4 per cent).

Recreational fishing is a popular activity in Western Australia, with an estimated 752,000 people fishing recreationally in the state in 2015–16 (Department of Fisheries 2016). Most of the activity is the West Coast bioregion, around Perth and the surrounding area. Most boat-based recreational fishing effort occurred in coastal nearshore (60 per cent), inshore demersal (25 per cent) and estuary habitats (11 per cent), and the remainder in pelagic (2 per cent), offshore demersal (1 per cent) and freshwater (1 per cent). The key species caught by recreational fishers include School Whiting, Australian Herring, Pink Snapper, West Australian Dhufish, Silver Trevally, Black Bream, King George Whiting, Western King Wrasse, Breaksea Cod and Baldchin Groper (Ryan et al. 2017).

Forestry sector

In 2014–15, the most recent year for which regional data are available, the total plantation area in the Bunbury region was 106,400 hectares, including 60,800 hectares of hardwood plantations and 45,000 hectares of softwood plantations. The main hardwood species planted is blue gum (Eucalyptus globulus) and the main softwood species planted is radiata pine (Pinus radiata).

In 2011, there was 1.6 million hectares of native forests in the Bunbury region, comprised mainly of Eucalypt medium open (936,500 hectares), Eucalypt medium woodland (272,700 hectares) and Eucalypt tall open (180,300 hectares) forest types. There were 755,100 hectares of native forests in multiple-use public forest available for timber production and 577,500 hectares were in nature conservation reserves. The main native forest industry is in the north of the region. Major export and timber processing industries in the Bunbury region are located at Manjimup (woodchipping), Middlesex (wood-based panel production), and Dardanup and Yarloop (sawnwood production). The main timber export facility is the Bunbury Port.

In 2015–16, the total plantation area in Western Australia was 383,400 hectares, comprised of 276,400 hectares of hardwood plantations, 98,400 hectares of softwood plantations and 8,500 hectares of other plantations.

In 2015–16, the volume of native hardwood logs harvested in Western Australia was 355,000 cubic metres valued at $28 million. The volume of plantation hardwood logs harvested was 3.7 million cubic metres valued at $262 million. The volume of softwood harvested was 912,000 cubic metres valued at $59 million. These values and volumes include Western Australia and the Northern Territory.

Total sales and service income in the Western Australia forest and wood product industry was estimated at $1.5 billion in 2015–16. The income generated from the sale of wood products was $1.1 billion and the income generated from the sale of paper and paper products was $343 million.

In 2016, Western Australia's forestry sector employed 3,995 workers (0.3 per cent of the total employed workforce in Western Australia) compared with 5,581 (0.5 per cent) in 2011. The number of people employed includes the following categories: forestry, logging, support services, timber wholesaling; and wood, pulp, paper and converted paper product manufacturing.

Areas of native forest, by tenure, Bunbury region
Shows the areas of native forest, by tenure in the Bunbury region. The figure is discussed in the previous paragraph.
Source: ABARES Australia's State of the Forests Report 2013


ABS 2018, Population by Age and Sex, Regions of Australia, 2017, cat. no. 3235.0 Australian Bureau of Statistics, Canberra, accessed 10 January 2019.

Department of Fisheries 2016, Annual Report to Parliament 2015/16, Department of Fisheries, Western Australia. 225 pp.

Henry, GW & Lyle JM (eds) 2003, The National Recreational and Indigenous Fishing Survey, Final report to the Fisheries Research & Development Corporation, NSW Fisheries final report series, no. 48, FRDC project no. 99/158, Department of Agriculture, Fisheries and Forestry, Canberra.

Ryan, KL, Hall, NG, Lai EK, Smallwood, CB, Taylor, SM & Wise, BS 2017, Statewide survey of boat-based recreational fishing in Western Australia 2015/16. Fisheries Research Report No. 287, Department of Primary Industries and Regional Development, Western Australia. 205pp.

Last reviewed:
04 Feb 2019