Australia’s wine has a growing position on the world stage due to its exceptional quality and hard-earned reputation.
Today marks the opening of a four-week consultation period that considers whether a wine export label directory would benefit the industry in an additional effort to protect the integrity of Australian wine.
Assistant Secretary in the department’s Agricultural Policy division, Jo Grainger, said Australian wine exports are at record levels, up 20 per cent to $2.76 billion, with more than 850 million litres exported over the previous year.
“We are encouraging all involved in Australia’s wine industry, including wine exporters, producers, brand owners, regional wine associations and the general public, to make the most of this opportunity and have their say,” Ms Grainger said.
“This proposal includes a new export control that would require wine exporters to submit their labels prior to export, and make these labels accessible to the public so registered brand owners can have visibility of any copy-cat labels and protect their own interests.
“Alongside Wine Australia and the Winemakers’ Federation of Australia, we’re aiming to preserve Australia’s internationally recognised reputation for quality and integrity.”
This idea builds on the new Wine Australia Regulations 2018 and label integrity program measures to enhance the integrity of Australian wines.
The consultation period for the proposed wine export label directory is open from 21 September to 19 October 2018. Head to https://haveyoursay.agriculture.gov.au/wine-labels to have your say.