Australian strawberries reputation recovery plan
In September 2018, the then Prime Minister and the then Minister for Agriculture and Water Resources, announced a support package for the Australian strawberry industry to regain and retain market share in key export markets, and maintain or restore confidence in the supply chain, following incidents of strawberry tampering.
SenateSHJ was appointed through an open tender process to work with industry to develop a project plan outlining potential activities to support the strawberry industry.
SenateSHJ’s project plan contains insights from industry and related stakeholders. We recommend the project plan be read in conjunction with reports on the strawberry tampering incidents released by Food Standards Australia New Zealand (FSANZ) and by SDA Strategic.
There have been considerable developments within the Australian strawberry industry since the tampering incidents occurred. Significantly, the establishment of Berries Australia as a peak body provides coordinated leadership, communication and strategic direction across Australia’s major berry industries (including strawberries). The department will work closely with Berries Australia to assist strawberry growers to build capacity and resilience in the industry.
|Australian strawberries reputation recovery plan report DOCX||50||13.2 MB|
This report may not meet Australian Government accessibility guidelines. The report has not been prepared by the department.