Our departmental website is an essential communication tool. We must ensure that our web content reflects best practice digital service delivery and meets user needs.
Web content that meets user needs also helps us to meet our objectives. This may be through better compliance, improved take up of programs we deliver or even just a clearer understanding of our role.
This playbook will help guide you to deliver a best practice user experience on our website.
Types of content
We publish two key types of content on our website. These are task-based content and story-based content.
Each serves a distinct purpose and meets a different business and user need. It’s important to understand the role of each type, and when to use them.
Task-based content
Focused on helping the user to easily understand and complete a task. This is most content on our website and is often grouped by topic or task. It prioritises only what the user needs to know and has a clear and direct writing style.
Story-based content
Tells our story. Focused on our purpose, objectives and achievements, including impact on agriculture industries. It is often written in a narrative structure to engage the reader.
Develop and maintain content
Content strategy
Key principles that inform our approach to inclusive web content that meets user and business needs.
UX design services
We combine data and insights with content best practice, to ensure our website content is fit-for-purpose.