Our website is a service and a core communication channel. We deliver on this across a broad range of topics, to a diverse audience.
Most content on our website aims to help users understand and complete a task. It sits parallel to content that focuses on telling the stories of the department. (See: Story-based content)
Types of task content
We use our website to inform and enable our audiences. Users visit our website to complete a wide range of tasks. We publish information to help them do this quickly and easily.
Task content on our website can include help to:
Design an approach
Task content is usually published on a standard web page. This is the majority of pages on our website.
Each task page needs to be designed to help users quickly understand what they must do, act and leave. Users are time poor and often have other factors that affect their ability to spend time on a task.
Follow simple steps to make sure your web content helps users.
See how to write and style web content.
Complex tasks
You can use functionality in the page to help users understand a task. These work when there are multiple steps and users need to either follow all steps or choose one.
These features can be embedded in a standard page.
Step-by-step feature
A visual layout that helps users complete a multi-stage process or complex task. Use this when there is a logical sequence of steps that users must follow over a longer period of time.
Assisted workflow
A question-and-answer tool that helps users find the correct content for their context.
Use this when there is a set of parallel options users need to choose from.
Tools for creating web content
Content strategy
Key principles that inform our approach to inclusive web content that meets user and business needs.
See more
Story-based content
Create content that tells the stories of the department.
Measure success
How to use data and feedback to evaluate content.